When Casablanca-based Chari, a B2B e-commerce startup, announced it was acquiring Axa Credit, the loans division of Axa Assurance Maroc in Morocco, the $22 million price tag wasn’t nearly as surprising as the fact that a barely two-year-old startup was buying out part of a global insurance giant.
It wasn’t even Chari’s first acquisition. In October 2021, the company, which…
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